Director, Product Analytics

Date: Apr 3, 2024

Location: Greenville, SC, US, 29601

Company: Purpose Financial

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601   


Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future.  Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 1,000 storefronts locations and online lending.  Providing services in over 20 states, Purpose Financial employs over 2,700 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

  • Competitive Wages
  • Health/Life Benefits
  • Health Savings Account plus Employer Seed
  • 401(k) Savings Plan with Company Match
  • 3 Weeks of Paid Parental Leave
  • 11 Company Paid Holiday's
  • Paid Time Off including Volunteer Time
  • Vacation Carryover
  • Tuition Reimbursement
  • Work-Life Balance
  • Business Casual Environment
  • Rewards & Recognition Program
  • Employee Assistance Program
  • Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks (for those working onsite or hybrid)

To learn more about Purpose Financial visit Purpose Financial Website.


Position Summary

Purpose Financial is looking for an analytically minded individual with keen product intuitions to answer high-impact product and business questions through intelligent use of data. As Director of Product Analytics at Purpose, you will work closely with Product PnL Managers and Data Scientists to improve end-to-end user engagement, from application funnel to underwriting offers for our consumer lending products. The ideal candidate will possess an innate curiosity and a strong drive to continually refine and deliver the most advantageous loan options for our customers. Initially, this role demands direct involvement in analytical tasks, with a strategic focus on progressively developing and expanding a robust product analytics team.

Job Responsibility

Advanced Customer Behavior Analysis:

  • Utilize sophisticated data analytics techniques to gain deep insights into customer behavior and interactions with our lending products.
  • Lead efforts to translate complex data into actionable strategies that improve product offering, payments strategy, retention, and customer funnel. 

Strategic Collaboration and Model Development:

  • Forge strong partnerships with Product PnL Managers and the Data Scientist (Credit Risk) teams to drive the development of innovative predictive models.
  • Spearhead initiatives for the continuous enhancement of our product portfolio, aligning with business Objectives and Key Results (OKRs).

Strategic Advisory and Trend Identification:

  • Act as a key strategic advisor to the Product and Engineering teams, leveraging data to solve complex problems, identify market trends, and uncover new opportunities.
  • Drive data-driven decision-making processes across the organization.

A/B Testing and Analytical Leadership:

  • Oversee the design and administration of A/B tests across various product features.
  • Analyze test results meticulously, deriving meaningful insights to inform product evolution and business strategy.

Performance Monitoring and Reporting:

  • Develop and maintain comprehensive reports, dashboards, and metrics to continuously monitor and evaluate the performance of our products.
  • Ensure these tools are accessible and understandable to stakeholders across the organization.

Team Building and Leadership:

  • Eventually take charge of building and scaling the product analytics team, fostering a culture of excellence, innovation, and continuous learning.

Job Responsibilities Cont.

Education Required

Bachelor’s degree in quantitative Field (Engineering, Statistics, Mathematics, Economics, or another comparable quantitative field) and/or Business/Finance (MBA preferred). 

Experience Required

Demonstrated track record of a minimum of 5 years in consumer lending (preferably within the non-prime sector), accompanied by a proven 3+ years of experience in leading functions and teams.

Knowledge Required

  • 5 + years of product analytics experience with people, leadership experience and interest in guiding and building an elite product analytics team.
  • Detailed understanding of building good technical solutions with the ability to work with product managers, engineers and data scientists into troubleshooting and solving problems.
  • Ability to break large projects into smaller pieces to meet deadlines and ability to convert ideas into testable hypotheses and/or next steps.
  • Effectively use analytics tools such as Tableau/Sigma to diagnose issues and suggest improvements to drive key product metrics.
  • Demonstrate business acumen and quantitative thought leadership. 
  • Proficient with programming in Python and/or R
  • Strong sense of intellectual curiosity balanced with humility, drive, and teamwork.
  • Ability to operate at a speedy pace in research and implementation.

As the Director of Product Analytics, you will be a driving force behind our purpose to help each customer achieve their version of financial stability in the moment and in the future. Your strategic vision, leadership acumen, and commitment to innovation with profitable growth will define the success of our products and contribute to our organization's future impact.

Physical Requirements

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.


Be Decisive
Better You, Better Everyone
Care. Always.
Embody Integrity
Get Sh*t Done
Go Bold
Lead with Vision
Obsess over Customers
Show Up to Coach Up


less than 10%


Business Casual


Must be eligible to work in the USA and able to pass a background check. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 43288

Nearest Major Market: Greenville
Nearest Secondary Market: South Carolina