Sr. Manager, Brand & Customer Advocacy

Position Summary

The Senior Manager, Brand Marketing is a strategic and hands-on leader responsible for elevating brand presence, driving customer advocacy, and executing integrated marketing initiatives across digital and traditional channels. This role serves as the bridge between brand strategy and execution, partnering with internal teams and external agencies to deliver compelling campaigns that resonate with our customers and strengthen brand equity.

Job Responsibility

Referral & Advocacy Program Leadership

• Lead end-to-end strategy, management, and growth of customer referral incentive programs; set program objectives, optimize incentive structures, and drive participation to increase customer acquisition
• Develop and launch customer advocacy initiatives from concept to execution, including recruiting brand ambassadors, capturing authentic customer stories, and showcasing testimonials across marketing channels
• Create strategic framework for leveraging customer reviews and testimonials, transform customer feedback into actionable insights, marketing content, and social proof that strengthens brand credibility
• Design and execute marketing campaigns to promote referral and advocacy programs, driving awareness and engagement among existing customers
• Track program performance, measure ROI, and continuously optimize programs based on data insights and feedback to maximize impact

Marketing Planning & Campaign Development

• Lead development of annual marketing strategy and integrated campaign calendar; identify key campaign themes (seasonal, referral, promotional), set objectives, and ensure seamless execution across all channels including social media
• Develop social media strategy in partnership with internal teams and external agencies; establish platform priorities, content frameworks, and social media objectives that align with overall brand and campaign goals
• Oversee conceptualization, creative development, and execution of integrated marketing campaigns; manage campaign lifecycle from ideation through performance analysis, ensuring consistent messaging and brand voice across all touchpoints
• Manage user-generated content (UGC) strategy and execution; curate, amplify, and leverage customer content across social channels and marketing campaigns to build authenticity and community engagement
• Collaborate with creative agencies and internal teams to develop compelling campaign assets; brief external partners on brand guidelines, campaign objectives, and messaging strategy
• Ensure all marketing initiatives—including social content—drive emotional engagement, build brand affinity, and support business objectives; monitor performance and optimize based on data insights

Market Engagement & Partnerships  

• Partner strategically with the Business Development Management (BDM) team to develop market-specific value propositions and campaigns that drive customer acquisition and engagement in target markets
• Collaborate to identify market opportunities, competitive dynamics, and customer needs; translate insights into targeted messaging and campaign strategies
• Support BDMs with campaign development, creative assets, and marketing collateral tailored to specific market conditions and business objectives
• Collaborate with cross-functional teams to align brand messaging with product launches and business initiatives

Team Leadership & Development

• Directly manage Marketing Coordinator, providing coaching, feedback, and professional development opportunities
• Delegate and oversee local marketing initiatives, print production, and project management activities
• Foster a culture of collaboration, accountability, and continuous improvement

Job Responsibilities Cont.

Education Required

Bachelor's Degree

Experience Required

• 6+ years of progressive marketing experience, with at least 3 years in brand marketing
• Proven track record of developing and executing successful referral or advocacy programs
• Experience managing social media strategy and execution, preferably in financial services or regulated industries
• Demonstrated success managing agency relationships and external vendors
• Experience leading and developing direct reports
• Background in consumer-facing brands, preferably in financial services, fintech, or related industries

Knowledge Required

• Strategic Thinking: Ability to translate brand strategy into actionable plans and measurable outcomes
• Project Management: Strong organizational skills with ability to manage multiple initiatives simultaneously
• Communication: Excellent written and verbal communication skills; ability to influence stakeholders at all levels
• Analytical Mindset: Comfortable with data analysis and using insights to drive decision-making
• Agency Management: Experience briefing, managing, and evaluating external partners
• Social Media Savvy: Deep understanding of social media platforms, trends, and best practices
• Leadership: Proven ability to coach, develop, and inspire team members
• Collaboration: Cross-functional team player who builds strong relationships
• Adaptability: Thrives in a fast-paced, evolving environment

Physical Requirements

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies

Travel

10-15% of travel

Attire

Business Casual

Other

Must be eligible to work in the USA and able to pass a background check.