VP, Purpose Money
Date: Jul 22, 2025
Location: Greenville, SC, US, 29601
Company: Purpose Financial
Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601
Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.
At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.
We offer:
- Competitive Wages
- Health/Life Benefits
- Health Savings Account plus Employer Seed
- 401(k) Savings Plan with Company Match
- Paid Parental Leave
- Company Paid Holidays
- Paid Time Off including Volunteer Time
- Tuition Reimbursement
- Business Casual Environment
- Rewards & Recognition Program
- Employee Assistance Program
- Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks
To learn more about Purpose Financial visit Purpose Financial Website.
Position Summary
Reporting directly to the Chief Product Officer, this leadership role will drive the strategic direction and growth of Purpose Money's innovative ReadyMoney product, a groundbreaking overdraft solution integrated within our digital banking platform. As the product owner, you will oversee the complete business unit, managing P&L responsibilities while spearheading customer acquisition initiatives and optimizing the mobile product experience. Purpose Financial is revolutionizing financial services for non-prime consumers through smart, accessible banking solutions. ReadyMoney represents our commitment to providing customers with immediate access to funds through an intelligent alternative to traditional overdraft services, seamlessly integrated with our Purpose Money debit card platform. The successful candidate will be responsible for developing and executing comprehensive strategies to scale the ReadyMoney product line, driving profitability, and ensuring exceptional customer experiences that align with Purpose Financial's mission of helping customers achieve financial stability.
Job Responsibility
- Full P&L ownership of ReadyMoney; drive revenue, margin, and customer growth targets.
- Lead strategy and roadmap for ReadyMoney, ensuring product-market fit, competitive differentiation, and scalable unit economics
- Partner with Product, Engineering, Risk, Marketing, and Compliance teams to deliver best-in-class advance experience within our mobile app
- Define, monitor, and optimize KPIs across customer acquisition, retention, repayment, and lifetime value
- Identify and drive key growth levers including pricing strategies, product enhancements, and risk-adjusted underwriting
- Oversee customer research, A/B testing, and behavioral analytics to improve product features, flows, and performance
- Lead external partnerships with payment/network processors, data providers, and bank partners supporting ReadyMoney
- Stay on top of competitor trends, including EarnIn, Dave, and Brigit, to inform product positioning
- Foster a strong culture of accountability, collaboration, and rapid learning
Job Responsibilities Cont.
Education Required
Bachelor’s degree or equivalent experience required.
Experience Required
8+ years of experience in fintech or digital consumer financial products, with at least 4+ years in a mobile-first environment.
- Direct experience managing a cash advance, overdraft alternative, or embedded lending product (Dave, MoneyLion, Brigit, or similar preferred)
- Proven success owning P&L for a digital financial product, including customer acquisition and revenue optimization
Knowledge Required
Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.
- SQL or Tableau for data analysis
- Familiarity with Plaid, Argyle, or similar data APIs
- Knowledge of ACH rails, card issuing platforms, and embedded finance providers
- Experience with mobile app analytics platforms and A/B testing frameworks
- Strong grasp of mobile app ecosystems (App Store optimization, push notifications, in-app engagement, etc.)
- Familiarity with risk-based decisioning, alternative underwriting, and regulatory frameworks for financial services
- Data-driven operator who thrives in high-growth, scrappy environments
- Exceptional cross-functional leadership and communication skills
- Passionate about building accessible financial tools for underserved customers
Physical Requirements
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Competencies
Travel
As Needed
Attire
Business Casual
Other
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Requisition ID: 45374
Nearest Major Market: Greenville
Nearest Secondary Market: South Carolina